Congratulations! You've partnered with Your Community Fundraiser.
You’re all set to raise funds with coffee—how exciting! We’ve helped you choose the perfect coffee products and even designed your custom labels. Now, it’s time to take the next steps toward a successful campaign!
As your dedicated fundraising partner, we’re here to guide you every step of the way. With over 800 fundraising events under our belt, we’ve got the experience and expertise to help your organization succeed. By following these key steps, you’ll be brewing up success in no time.
Step 1: Organize Your Fundraising Sales Team
Your fundraising team is the backbone of your coffee campaign. They’ll be responsible for selling coffee and helping you reach your fundraising goal. Start by organizing your team and assigning specific roles like team leader, sales & marketing coordinators, and your sales volunteers. It’s essential to get everyone involved and motivated to help you attract new supporters and grow your reach.
Step 2: Set Your Fundraising Goal & Identify Your Audience
Understanding what your fundraiser is supporting and how much money you need to raise will set the stage for your success. Here’s how to break it down:
- Define your cause: What is your fundraiser supporting?
- For K-12 schools, it might be new uniforms for the band, equipment for a sports team, or classroom supplies for students.
- For nonprofits, it could be providing critical resources for those in need, funding community programs, or supporting a cause like environmental protection, medical research, or disaster relief.
Clearly defining your cause is key to inspiring your supporters. Consider crafting a campaign mission statement that highlights the impact your fundraising efforts will have. Whether you’re supporting education or a charitable cause, a strong, clear mission will rally your community to get involved and contribute to your success.
- Set a clear fundraising goal: Set a fundraising goal that’s both realistic and achievable, but don’t forget to have fun along the way! Volunteers should be excited about the cause and energized by the journey. When your team is having fun and feeling motivated, reaching your goal becomes a shared celebration. So, while it’s important to aim high, remember that enjoying the process will make the impact even more rewarding for everyone involved!
- Determine how much coffee you need to sell: This will guide your strategy and help you calculate how many people you need on your team.
Example 1: 20 Volunteers – Goal: Raise $10,000
Cause: Local Animal Shelter Needs Supplies & Medical Funding
Goal: Raise $10,000
Fundraising Team: 25 volunteers (5 staff + 20 volunteers)
Sales Breakdown:
- 12 oz. Bags of Coffee
- Twenty 12 oz. bags per volunteer x $10 profit per bag = $5,000
- 4 oz. Tailgate/Travel Bags
- Twenty-three 4 oz. bags per volunteer x $9 profit per bag = $5,175
Total Raised: $10,175 — Goal Achieved!
Example 2: 50 Volunteers – Goal: Raise $50,000
Cause: High School Band Needs New Uniforms
Goal: Raise $50,000
Fundraising Team: 50 members (10 staff + 40 students/volunteers)
Sales Breakdown:
- 12 oz. Bags of Coffee
- Fifty 12 oz. bags per volunteer x $10 profit per bag = $25,000
- 4 oz. Tailgate/Travel Bags
- Fifty-six x 4 oz. bags per volunteer x $9 profit per bag = $25,200
Total Raised: $50,200 — Goal Achieved!
Fun Fact: The average Girl Scout sells about 133 boxes of cookies a season. Each year, about 40 girls will sell 1,000 boxes.
Identify Your Audience: Know who you’re targeting with your campaign. Are you reaching out to parents, alumni, local businesses, or the broader community? Build your list and upload them to your custom digital platform.
With a solid plan and a motivated team, your coffee fundraiser will be a success. Let’s make it happen and watch your organization reach new heights, one cup at a time!
Step 3: Get the Word Out
The countdown is on, and we’re brewing up something special! We’re kicking things off with your coffee fundraising campaign. These are some selling tips to ensure your coffee fundraiser is a brewing success. Let’s get ready to sip and sell!
Order Cards (Traditional, Optional)
Using a traditional order card is a great tool for reaching your fundraising goals. Volunteers can take orders in the old school way. It’s perfect for orders taken over the phone, or through email or text, or for those non tech savvy volunteers.
Get Social (Tech)
Another exciting way to spread the word and boost your fundraising efforts is through social media! Your platforms are the perfect place to let friends, family, and followers know how they can support your cause by purchasing delicious coffee through your organization’s online store. Don’t forget to encourage your volunteers and parents to share the love too—it’s all about building momentum!
And to make it even easier, we’ve created a Social Media Coffee Kit filled with fun graphics and ready-made messages to help you share your campaign with style and flair. Let’s get everyone talking, sharing, and brewing up support for your cause!
Go Digital (Tech – Laptop & Mobile Friendly)
Get ready to take your fundraising to new heights with your very own Digital Coffee Platform! This powerful tool will boost your digital marketing game, allowing your volunteers to connect with customers like never before. They can easily take orders for in-person delivery or even have donations sent directly to your organization—how cool is that?
But that’s just the beginning! Volunteers can send personalized emails with their unique online store link, post on social media to grow their customer base, and share a QR code that directs people straight to their store. The possibilities for expanding your reach are endless with this custom branded platform!
Plus, with the Digital Coffee App, volunteers can accept credit card payments for in-person sales, whether they’re selling individually or at a coffee booth on behalf of your organization. It’s the ultimate tool for success, blending convenience, technology, and a whole lot of coffee!
Inside your Digital Coffee App, be sure to build out a straight out donation option, something like this: “Introducing A Caring Gesture, Warmed by Coffee—the perfect way to support our organization, with or without buying coffee! Whether you’d like to add a donation to your coffee order or you’re not a coffee lover, this option makes it easy for everyone to contribute. With as little as $5, you can make a difference and help fuel our success. No matter how big or small, your generosity is always appreciated—and your donation helps keep the spirit of giving brewing!”
By combining online sales with in-person sales techniques, you can create a comprehensive sales strategy that will help you achieve maximum impact for your coffee fundraiser.
We’re here for you:
At Your Community Fundraiser, we are dedicated to ensuring your coffee fundraiser is organized, efficient, and successful. We work closely with your lead volunteer to help coordinate your fundraising sales team, ensuring everyone is motivated and on the same page.
From defining clear fundraising goals to identifying your target audience, we provide the tools and support to make your campaign a success. We assist in organizing team meetings, creating effective agendas, and helping to build your order card (optional). Our marketing support includes a custom branded website, high-quality images, social media posts, email templates, and captions (for Instagram, Facebook, etc.) to help spread the word. You’ll also have advanced features like QR codes, text-to-pay capabilities, and volunteer team landing pages to simplify the sales process.
With real-time sales access, sponsorship levels, and direct donation options, your organization can easily track progress and encourage contributions beyond coffee sales. Whether it’s promoting your coffee or raising direct donations, we ensure your team has everything needed to achieve fundraising success.